British telecoms giant Vodafone is merging its Northern/Central and Southern Europe divisions into one unit to achieve greater efficiencies of scale.
The move takes effect on 1 October, when the operator will have two geographic subsidiaries: Europe;…
British telecoms giant Vodafone is merging its Northern/Central and Southern Europe divisions into one unit to achieve greater efficiencies of scale.
The move takes effect on 1 October, when the operator will have two geographic subsidiaries: Europe; and Africa, Middle East and Asia-Pacific. It also owns 45% of US telco Verizon Wireless.
The shake-up is its third internal restructuring since group CEO Vittorio Colao took up his role in 2008.
Colao said: “These organisational changes will allow us to improve the customer experience and develop our commercial strategy more quickly and consistently.”
Philipp Humm, regional CEO for Northern and Central Europe, has been promoted to head the consolidated division.
Paolo Bertoluzzo, regional CEO for Southern Europe, which has suffered more than its northern counterpart from the euro crisis, will lead an expanded ‘group commercial’ function. This comprises brand, consumer, unified communications, terminals, customer operations and partner markets.
The changes will also see Vodafone’s Turkish operations being brought out of Europe and into the Africa, Middle East and Asia-Pacific region, reflecting the country’s ‘emerging market characteristics’.