Between existing mobility products and the new wave of direct-to-device solutions, providers are looking at a $300 billion addressable market, Mahmoud Khafagy, director of product management at direct-to-smartphone operator Lynk Global, tells Connectivity Business News on the latest episode of “The Dish” podcast.
Khafagy was a participant in CBN’s recent webinar, “Decoding direct-to-device.”
Defining the market
During the webinar, George Giagtzoglou, vice president of strategy at Omnispace, predicted there would be 1.9 billion new devices in the ecosystem by 2030. Khafagy, however, said research from Lynk and its partners measured the expansion a bit differently.
“We believe there is about 600 million that would be added to the market with direct-to-device, which is incremental in addition to the existing mobility market,” Khafagy said on the webinar.
Lynk connects existing mobile phones to its network, which it estimates to encompass 5 billion devices already reachable with its connectivity services. The rate at which these devices stray outside of terrestrial bounds globally was loosely 15%, Khafagy said on the podcast, with the vast majority of this taking place in developing regions, especially sub-Saharan Africa.
In better-connected regions with smaller relative landmasses like Europe, the rate was closer to 6%.
Listen to this episode of CBN’s “The Dish” for discussion.