Virgin Mobile Latin America (VMLA), the Latin American unit of UK-based MVNO Virgin Mobile, has launched its first service on the continent in Chile. The company said in a statement that its Chilean operation would target the youth market. It claimed…
Virgin Mobile Latin America (VMLA), the Latin American unit of UK-based MVNO Virgin Mobile, has launched its first service on the continent in Chile.
The company said in a statement that its Chilean operation would target the youth market. It claimed that the mobile habits of this generation are “shifting away from traditional voice and towards data services and social networking”.
In March, the company announced that it had received US$26.5m in new equity funding. It has plans to offer services in seven other Latin American markets, including Brazil and Mexico.
Speaking to TelecomFinance earlier this year, VMLA chairman Phil Wallace said that the company would need at least US$300m in financing for the initial eight countries it is targeting (see Q&A with Phil Wallace in TelecomFinance issue 199).
