The CEO of Telefonica Digital, a new unit within the Spanish incumbent Telefonica, has said that the company is looking for partnerships, JVs and equity investments as a part of its drive to change its direction for the digital age.
Speaking at the…
The CEO of Telefonica Digital, a new unit within the Spanish incumbent Telefonica, has said that the company is looking for partnerships, JVs and equity investments as a part of its drive to change its direction for the digital age.
Speaking at the Wired 2011 conference, Matthew Key said that his company was “actively looking for investment opportunities”.
Telefonica Digital is the new digital services unit created by Telefonica in its recent reorganisation. The unit has its headquarters in London.
Key was candid about the challenges facing the company, admitting that its relevance to customers is currently changing and reducing.
He argued that it has to change its business model, creating the services through which customers can “continue to get value from us”.
“We have to move into the future, rather than protect the past,” he said.
Key also described a couple of the new kinds of technology that Telefonica Digital is working on.
One example was O2’s Prority Moments, a product that provides information on offers and services based on the location and preferences of the customer.
He also said that he expected financial services on mobiles to take off in the next six-nine months.
