Sudanese mobile operator Sudatel is planning to migrate its existing Senegalese CDMA network customers to GSM. The move comes as the company plans to double its market share in the West African nation to 12% over the next six months. The company has also…
Sudanese mobile operator Sudatel is planning to migrate its existing Senegalese CDMA network customers to GSM. The move comes as the company plans to double its market share in the West African nation to 12% over the next six months. The company has also announced tariff cuts of around 7% in its voice call costs.
“Our market share in mobile is now 5% but is planned to be 12% very soon,” said CEO El Amir Ahmed El Amir at a news conference after the company’s AGM. The company are planning on hitting this target by the end of 2010.
Sudatel is more than 60% owned by the Sudanese government, with the remainder in foreign hands. It operates internationally through its UAE-listed subsidiary Expresso and is making an aggressive push into the Senegalese market through this unit.
The Senegalese mobile market is dominated by Sonatel’s SNTS.CI Orange brand, with two-thirds of the market. Millicom International Cellular’s (MICC.O) Tigo unit has most of the rest while Expresso has struggled to make inroads in its first year.
However, El Amir announced it was looking to more than double its share of the Senegalese market this year with new services and price cuts by its Expresso unit.
