U.K.-based IoT provider Wireless Logic is leveraging its global partnerships to capitalize on emerging markets.
Wireless Logic is looking to capitalize on the growing demand for satellite IoT in developing countries on the heels of a resale agreement announced last month with SpaceX to integrate Starlink into Wireless Logic’s IoT offering, Paul Bullock, chief product officer at Wireless Logic, tells Connectivity Business News in this episode of “The Dish” podcast.
“It’s a perpetual challenge for developing countries to raise the capital to maintain investment in a wired infrastructure,” Bullock tells CBN.
IoT enables developing countries to “leapfrog” the countries that spent 15 years establishing fiber connectivity, he says.
Part of Wireless Logic’s strategy for minimizing infrastructure costs is forming strategic partnerships with satellite operators and cellular operators, Bullock says.
“LEO [low Earth orbit] is really a welcome thing for our business. There’s a bit of a gold rush around low Earth orbit satellites these days — it seems like everyone is putting up some satellites.”
— Paul Bullock, CPO, Wireless Logic
But constellations are capital intensive, and not every satellite operator is able to overcome the cost challenges to penetrate the market, he says.
The partnership with Starlink is low risk because SpaceX is able to replenish the mega constellation regularly, Bullock says.
Beyond delivering ubiquitous connectivity to developing countries, Wireless Logic aims to capitalize on emerging IoT business applications such as product passports that can be used for digital supply chain monitoring, he says.
IoT, whether satellite-enabled, cellular or both, is about more than just providing an internet connection. The goal is for a business’s entire operation to be integrated with an IoT network to streamline efficiency for each business function, Bullock says.
“If you’re just doing connectivity, you’re not doing enough,” he says.
Tune into this episode of “The Dish” to hear from Wireless Logic’s Bullock.
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