The chief executive of French mobile operator SFR, Frank Esser, is reportedly set to leave the business.
This comes as SFR is redefining its strategy in response to increased competition within the sector.
French newspaper Le Figaro reported that SFR…
The chief executive of French mobile operator SFR, Frank Esser, is reportedly set to leave the business.
This comes as SFR is redefining its strategy in response to increased competition within the sector.
French newspaper Le Figaro reported that SFR is yet to appoint a successor for Esser, who started as CEO of the Vivendi subsidiary in 2000, guiding it through its 2008 merger with telecom and internet services provider Neuf Cegetel.
According to the report, SFR is seeking to reposition itself in the French mobile market which has experienced a veritable price war since Iliad’s Free Mobile was officially launched in mid-January.
Presenting the company’s financial results in March, Vivendi chief executive Jean-Bernard Levy said SFR’s operating margin is expected to decrease by 12% to 15% in 2012.
Conceding SFR had lost about 200,000 customers since Free Mobile made its market debut, Levy added that the operator does not expect to see growth until 2014.
“The commercial launch of a fourth mobile operator has resulted in a significant revision of tariff offers … which will impact SFR’s revenue and margins,” he said in an associated company statement.
SFR declined to comment.
