Orange Switzerland has announced a five-year SFr700m (E516m) network investment plan as part of a strategic reorganization aimed at adjusting company structure to regional requirements. The plan comes after the subsidiary’s attempted merger with…
Orange Switzerland has announced a five-year SFr700m (E516m) network investment plan as part of a strategic reorganization aimed at adjusting company structure to regional requirements. The plan comes after the subsidiary’s attempted merger with TDC-owned Sunrise fell apart earlier this month.
In a statement, the company will spend the funds on modernising and further developing its HSPA. HSPA+ and LTE mobile networks. It will further optimise its 3G network coverage, increase broadband capacity speed to 14.4 Mbps and introduce HD Voice. It will also modernise the 2G network, which will be upgraded to EDGE.
Under the reorganisation, Orange is to establish ten regional competence centres with specific marketing, customer service and support functions that will take direct responsibility for local customer growth and revenue.
Orange CEO Tom Sieber said that while the move would be costly, it was the “right way to best advise existing customers while also gaining new customers. We become the service champion and reach the highest level of customer loyalty in the Swiss telecoms market. We are therefore investing in proximity to our customers and in customer service”.”
Finally, Orange Switzerland said it will be launching new products and services in digital entertainment in a bid to become the country’s “best loved brand for mobile communication and digital entertainment services”. These services will include Orange TV, Orange Music and Orange PC games.
