Swiss content protection group Nagra has acquired the subscriber information service (SIS) platform of Canadian tech firm Sigma Systems for an undisclosed sum.
According to Nagra, a subsidiary of conditional access company Kudelski Group, the SIS unit…
Swiss content protection group Nagra has acquired the subscriber information service (SIS) platform of Canadian tech firm Sigma Systems for an undisclosed sum.
According to Nagra, a subsidiary of conditional access company Kudelski Group, the SIS unit represents an essential part of its strategy to provide turnkey advanced advertising solutions. It will enable service providers to aggregate disparate sources of customer information into a single view for audience qualification. These sources of information include subscriber locations, demographics, services and usage trends.
As part of the deal, the two companies have also entered into a partnership that will see Sigma continue to development and support the platform.
“By entering into this partnership agreement and integrating SIS into our advanced advertising offering, we are ensuring that audience qualification is an integral part of our solution — and that it can be leveraged to deliver the right message to the right audience,” explained Paul Woidke, SVP and GM of advanced advertising for Nagra.
“Combined with our existing advanced advertising components, the SIS acquisition sets a new benchmark in turnkey advertising solutions that can be available to our customers not only in the United States, but worldwide.”
A spokesman for Nagra declined to comment on the deal’s financial details.
The company’s advertising solutions are based on products manufactured by TV middleware developer OpenTV, which was fully acquired by Kudelski in 2009. For this takeover, Credit Suisse acted as financial adviser to Kudelski, while UBS Securities advised OpenTV.
