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India to be world’s largest DTH market by 2012
India is set to become the world’s largest DTH market by 2012, according to a new report by respected research analyst Media Partners Asia (MPA).
According to MPA’s study “Asia Pacific Pay-TV and Broadband Markets 2010”, India’s DTH market will hit 36.1…
India is set to become the world’s largest DTH market by 2012, according to a new report by respected research analyst Media Partners Asia (MPA).
According to MPA’s study “Asia Pacific Pay-TV and Broadband Markets 2010”, India’s DTH market will hit 36.1 million paying subscribers and overtake the US during 2012.
The net installed user base will continue to rise, hitting 45 million by 2014 and 58 million by 2020. Total revenue generated will grow from US$6.5bn in 2009 to US$12.1bn in 2014, and US$18.5bn in 2020.
MPA anticipates that consolidation will take place in the Indian DTH market, driving the number of competitors down from six platforms to four.
The analyst predicts that four platforms will become EBITDA-positive by the end of the 2013 financial year.
The study concludes that the regulation remains the most significant threat to long-term growth in the sector.
