French incumbent France Telecom is to expand its mobile ad and search capabilities, after signing a contract with Call Genie.
Under the deal, which will see Call Genie provide ad solutions for the Orange advertising network, France Telecom’s mobile brand…
French incumbent France Telecom is to expand its mobile ad and search capabilities, after signing a contract with Call Genie.
Under the deal, which will see Call Genie provide ad solutions for the Orange advertising network, France Telecom’s mobile brand Orange will be able to manage and commercialise local ad products for its customers and distribute ads into its own publications and those of its partners.
