German incumbent Deutsche Telekom has participated in a US$6m round of fundraising at UK adco myThings.
T-Venture, the VC arm of Deutsche Telekom, was the lead investor, but myThings declined to reveal how much it invested.
Other investors include Accel…
German incumbent Deutsche Telekom has participated in a US$6m round of fundraising at UK adco myThings.
T-Venture, the VC arm of Deutsche Telekom, was the lead investor, but myThings declined to reveal how much it invested.
Other investors include Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound.
Founded in 2005, myThings specialises in “personalised retargeting”, which allows businesses to personalise display advertising to people who have visited their websites and then moved on elsewhere.
MyThings claims that its retargeting technology has helped some of Europe’s biggest retailers – including Orange – to increase their return conversion rates by over 500%.
A myThings spokeswoman said that it planned to use the funding to expand its operations in the UK and Europe, particularly in marketing and sales budgets. She also said that it planned to expand in Asia in the future.
Frank Bacher, the managing director of the Deutsche Telekom-owned digital marketing company InteractiveMedia, said in a statement: “What impressed us with myThings is the company’s technology, which generates significant increases in return conversation rates in a retargeting market that is growing exponentially in Europe, as well as the responsiveness of the entire myThings team.”
Deutsche Telekom was unavailable for comment.
