AT&T has made Ralph de la Vega the CEO of its newly-merged mobile and business unit and promoted Glenn Lurie to CEO of AT&T Mobility.
Lurie, previously president of Mobility’s emerging enterprises and partnerships group, will report to de la Vega, the…
AT&T has made Ralph de la Vega the CEO of its newly-merged mobile and business unit and promoted Glenn Lurie to CEO of AT&T Mobility.
Lurie, previously president of Mobility’s emerging enterprises and partnerships group, will report to de la Vega, the former head of Mobility.
AT&T said it was integrating the business solutions division into its mobile operations because business-related customers represent more than 50% of its mobile revenues and that percentage is growing.
The appointments come at a time when AT&T could be about to face a price war in the US mobile market. Following Sprint Corp’s and T-Mobile US’ decision not to pursue a merger due to regulatory pressure, they have moved to cut their prices. French maverick Iliad has also begun to pursue a takeover of T-Mobile US and should that deal come off, its owner Xavier Niel would likely adopt a similar disruptive pricing strategy to what he did in France.
AT&T’s mobile arm has 116.6 million customers at present, according to research firm Strategy Analytics. That is a little behind Verizon Wireless, which boasts 123.5 million, but well ahead of Sprint and T-Mobile, which have 54.2 million and 50.5 million subscribers respectively.
