Jean-Yves Charlier has been announced as French mobile operator SFR’s fourth CEO since the beginning of 2012. He replaces Stephane Roussel, who was in the role for less than 12 months, but will stay on as chairman.
Charlier was previously senior…
Jean-Yves Charlier has been announced as French mobile operator SFR’s fourth CEO since the beginning of 2012. He replaces Stephane Roussel, who was in the role for less than 12 months, but will stay on as chairman.
Charlier was previously senior executive VP in charge of telecoms activities at Vivendi, SFR’s parent company.
Sandrine Dufour, who previously served as deputy CFO of Vivendi, joins SFR as CFO.
Charlier will head a reorganised executive committee of six.
Before him, Frank Esser, Jean-Bernard Levy and Stephane Roussel had also been at the helm of the company.
Over the past months, Vivendi has been seeking to revive the operator as it faces increasing competition in its home market, mainly from Iliad’s Free Mobile.
Although Vivendi recently played down talk of an SFR separation, reports suggested that the company could be on the block.
Vivendi commenced a strategic review of its operations last year and launched sales processes for its two other telcos – GVT in Brazil and Maroc Telecom in Morocco. The sale of GVT was later abandoned.
Middle Eastern telcos Etisalat and Ooredoo have both submitted offers for Maroc Telecom. The successful bidder has yet to be announced.
