Motorola announced that through its strategic investment arm Motorola Ventures, it has made an investment in Scanbuy Inc, a mobile barcode solutions provider.
Motorola acted as lead investor and was joined by Masthead Venture Partners, Hudson Ventures…
Motorola announced that through its strategic investment arm Motorola Ventures, it has made an investment in Scanbuy Inc, a mobile barcode solutions provider.
Motorola acted as lead investor and was joined by Masthead Venture Partners, Hudson Ventures and select private investors. No financial details have been disclosed.
Scanbuy has a platform called ‘ScanLife’, which provides fast methods for advertisers to provide digital information to consumers through the use of barcodes and camera phones.
Motorola Ventures MD Reese Schroeder said, “Motorola has looked at this market very carefully and believes that Scanbuy has the best combination of technology and strong ecosystem partners in its space. Mobile barcodes are an extremely powerful tool for consumers, businesses and wireless providers, which makes this opportunity very exciting for Motorola. The camera quality, display capability and processing power of today’s smartphones, coupled with advanced network speeds, now enable consumers and the advertising community to fully take advantage of mobile barcode technology.”
