Virgin Mobile’s Latin American unit has unveiled plans to develop an MVNO in Brazil as part of its aim to become the biggest MVNO operator in Latin America over the next five years.
In a statement today, Virgin Mobile Latin America (VMLA) announced a…
Virgin Mobile’s Latin American unit has unveiled plans to develop an MVNO in Brazil as part of its aim to become the biggest MVNO operator in Latin America over the next five years.
In a statement today, Virgin Mobile Latin America (VMLA) announced a partnership with Brazilian operator Datora Telecom in order to develop an MVNO business in the country.
No launch date was given and the companies still require regulatory approval to launch the business.
The founder of Virgin Group, Richard Branson, said: “Virgin Mobile’s partnership with Datora is a crucial step to help us build a successful MVNO business in Brazil.”
The Brazilian telecoms regulator Anatel only authorised the first MVNOs in the country last year. It granted Datora a full MVNO licence then.
VMLA said that it would target “youth and young-at-heart consumers” and position itself as a “fresh alternative to existing wireless providers” in Brazil and throughout the continent.
The company plans to launch its first MVNO in Chile in March. It plans to launch a Colombian operation in the second half of 2012, while it also has regulatory approval in Mexico and Peru.
